I'm a huge Google fan. I've visited their impressive Googleplex headquarters twice, dined in their incredibly tasty (and free) cafeterias, and absolutely drink their "do no evil" kool-aid.
So, what happens if Google starts "doing evil"? The scenario that I'm laying out wouldn't be that far fetched.
Since going public in 2004, Google's stock has done extremely well (why didn't I buy at IPO????, I could have retired!). But, what happens when they miss quarterly earnings a few times in a row? If some upstart comes up with a better search algorithm? Or if (heaven forbid) something happens to Larry, Sergey, or Eric?
Each of Google's incredibly useful (and free) products is designed to do 2 things:
1) make your life easier to live
2) gather more data about your life
Each time you use gmail, google reader, picassa, google maps, google finance, google health, google docs, or blogger, you are updating the massive profile that Google is building about you.
Now, since Google is the undisputed King of the internet, they are sticking to their "do no evil" pledge. Note that they found it necessary to include such a pledge as one of their guiding principles.
But, say one of the items above happens, and they are no longer the King. Do they start mining that data for more nefarious purposes?
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